It’s kind of like a newsletter, where subscribers sign up for relevant news, but it’s more focused. These types of courses have a staggering 70% opt-in rate.

More than anything, customers want to be educated rather than sold to, making an educational email course invaluable to building a strong following and gaining more clients.

Those who sign up on your website or through social media will automatically get a series of educational emails (based on a topic in your expertise) turning them into loyalists of your business, and leading to more paying customers.